Genuine Foods supports “Pass the Love w/ Waffles + Mochi,” a national campaign with Partnership for a Healthier America, Former First Lady Michelle Obama

The Partnership for a Healthier America (PHA), in collaboration with PHA Honorary Chair Michelle Obama and Higher Ground Productions, is launching “Pass the Love w/ Waffles + Mochi” -- a new campaign inspired by the forthcoming debut of Waffles + Mochi on Netflix. The campaign will leverage the show, its characters, and Mrs. Obama to meaningfully shift our food culture toward more affordable, fun, at-home meals for families of every income level through a new website, WafflesandMochi.org. 

Genuine Foods has been tapped by PHA to create Pass the Love branded, bundled meal boxes for families in food insecure communities around the country, with the goal to provide more than one million meals to families.

“Genuine Foods is committed to creating more equitable food systems in communities across the country, and building and sharing these Pass the Love meal boxes is a momentous opportunity to transform the lives of so many families with food insecurity,” said Jeff Mills, CEO of Genuine Foods.

Pass the Love meal boxes will be provided for free to families in cities throughout the country with funds raised from the campaign. Each city deployment will take place over four weeks and will be structured to build the capacity of local non-profits in those cities, modeled in part after PHA’s successful COVID-19 Fresh Food Fund, launched in 2020. Socially-conscious food service organization Genuine Foods will source, assemble, and ship the Pass the Love meal boxes to participating cities. Each box will include high quality ingredients, and easy, replicable recipes to create three family meals that are fun, fast and affordable. All recipes will be inspired by or featured in Waffles + Mochi and will support children participating in the cooking process and earning ingredient badges on WafflesAndMochi.org. Participating cities will be announced later in 2021.

Walmart and Blue Apron also will work with PHA to engage with their customers to spread the message of Waffles + Mochi while raising charitable funds for Pass the Love meal box distributions.

Read more about the Pass the Love w/ Waffles + Mochi campaign at Partnership for Healthier America and visit www.wafflesandmochi.org to find out how you can donate to support this effort.