Standards and Certifications.jpg — RAISING THE BAR

across the board.

STANDARDS + CERTIFICATIONS

We take our standards and certifications seriously, both to help partners quickly see we’re on the above and beyond compliance and to satisfy our corporate beliefs regarding sustainability and community responsibility.

Modeled after the construction industry’s heralded LEED Green Building Certification, REAL® Certified is implemented with the assistance of independent, third party registered dietitians (RDs). As part of our REAL certification, Genuine has joined a small group of progressive companies in working with the ASPCA®. The goal: By 2021, Genuine Foods will procure 100% of our beef, chicken, eggs, and pork from ranches and farms that achieve an animal welfare certification recognized by REAL Certified and ASPCA® Shop With Your Heart.

Even better, by 2024 100% of our chicken will be sourced from farms with standards that meet the Global Animal Partnership’s (GAP) standards for broiler breeds and rearing conditions (including light, litter, enrichment and stocking density). Our birds will be processed using a multi-step CAS system and all standards will be third-party audited.