Genuine Foods Partners With Non Profit Rethink Food NYC To Help Support Hunger Relief

NEW YORK, May 1, 2020 — Genuine Foods, a New York based high-volume healthy food service provider, partners a new feeding program with non profit Rethink Food NYC. The initiative helps communities like New York City's Chinatown/LES, an area of the city that was identified as being greatly under-served during the ongoing COVID-19 shutdowns. Rethink and Genuine Foods expanded from serving 17,000 meals a week to over 60,000. As the social and economic effects of the Coronavirus shutdowns have hit Chinatown, and overall business hard.

The program with Rethink Food has aided in delivering more than one million nutritious meals to date to the communities impacted by food insecurity throughout New York City.

ABOUT GENUINE FOODS

Genuine Foods delivers high quality, fresh, culturally relevant food service programs to K-12 schools, higher education, seniors and communities across the country. With an emphasis on fresh ingredients, regional supplier relationships and meals that celebrate local cultures and communities, Genuine Foods aims to improve the lives and livelihoods of people and communities so that their most vulnerable members can flourish. More information at www.genuinefoods.com.

ABOUT RETHINK

Founded in 2017, Rethink is a non-profit organization that was founded on one simple mission – to sustainably create a more equitable food system. For the past three years, Rethink utilizes food excess from restaurants, grocery stores, and corporate kitchens to create new and nutritious meals for those in need. Research shows that about 40% of the food produced in America today goes to waste; this is equivalent to 70 billion tons. 42 million people are facing hunger in the United States, but there is enough to feed everyone – Rethink is working to make this happen. Rethink has also set up emergency food operations, to not only feed those in need during times of crisis, but to fund and activate local food purveyors during these times. This is a model that commenced in New York City in response to COVID-19, with plans to roll out a national model in summer 2020 that will utilize restaurants to feed those impacted by food insecurity at all times, including in crisis. For more information, or requests to interview, please contact Berlin Rosen at rethink@berlinrosen.com.