Jeffrey Mills on the Future of Food Service

Published in Authority Magazine

Genuine Foods CEO Jeffrey Mills was recently featured in Authority Magazine as part of their “Education Revolution” series, highlighting leaders transforming how we think about learning and well-being.

In the interview, Jeffrey shares his perspective on what’s broken in school and institutional food systems—and how real change begins with re-centering food around people, purpose, and care.

Participation is our primary metric. When participation goes up, it means students are regaining trust. We also partner with schools to look at test scores, attendance and behavioral indicators. The patterns are consistent: better food and greater access to school meals lead to better outcomes.

From scratch cooking to cultural relevance, from frontline empowerment to operational transparency, the piece offers a window into the mission and mindset behind Genuine Foods.

Explore how school food can be reimagined to drive long-term change — in education, health, and community wellbeing.

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