After a Rapid 21-Day Transition, New Mexico Junior College Boosted Campus Dining Traffic by 50%

Hobbs, New Mexico | School: New Mexico Junior College (3,000 students)

Rapid Dining Transformation at NMJC

Local and culturally diverse options built around student preferences.

Driving Early Momentum:

  • Student-driven, culturally diverse menus combined with launch events and promotions that generated excitement and boosted engagement.

Participation surged:

  • Daily student traffic up 50%
  • Meal plan usage up 60%
  • Overall participation up 30%

Positive student feedback:

The workers are very nice, the facility is clean, and the people care about the students.

NMJC Student

Strengthening Community and Success

By making dining more engaging, accessible, and student-centered, Genuine Foods is helping NMJC strengthen community and support student success inside and outside the classroom.

Want the full
case study?

Discover behind-the-scenes details, survey data, and staff insights. Enter your email to access the complete story.

https://genuinefoods.b-cdn.net/case-study-pdfs/New%20Mexico%20Junior%20College.pdf

Request case studies

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Related case studies

Let’s go beyond the plate, together

Fresh, scratch-made, culturally relevant meals and dining experiences that inspire connection and unlock potential.

844-436-3663
contact@genuinefoods.com
Terms & Privacy
© 2025 Genuine Food Lab, LLC | Boston, MA